With how easy it’s become to build software, neglecting User Experience will bring you a very undesirable churn rate due to your competitors making a much better first impression and allowing clients to have a frictionless user journey.
In this episode Eric is joined by Alfonso de la Nuez - Co-Founder of UserZoom and Board Member of UserTesting, and the Author of The Digital Experience Company
Both companies famously merged in April of 2023 to Help Organizations Build Human-Centered Experiences for All.
With how easy it’s become to build software, neglecting User Experience will bring you a very undesirable churn rate due to your competitors making a much better first impression and allowing clients to have a frictionless user journey.
Tune in for this episode to learn more on how to turn user experience into your competitive advantage!
Highlights:
00:00 The Beginning of Alfonso’s Career
02:30 Alfonso’s Path to Entrepreneurship
04:03 Focus on the User Experience
08:29 The Pitfalls of Under-Prioritising UX
10:59 How the SaaS Model has changed how buyers make decisions
13:45 How UX and UI Roles have Changed over the Years
16:33 UX is a Team Sport
20:27 UserZoom and UserTesting - how do they do it?
22:52 Discovery-Led Growth and creating Product-Market Fit
26:00 The Importance of Proper Research before your Product Launch
33:44 Why You Need to a Neutral 3rd Party for your Research
35:58 Alfonso’s Book - The Digital Experience Company
39:57 The 2018 McKinsey Report on the Business Value of Design
42:30 What we can borrow in how Customer Experience is Treated in Brick-and-Mortar Stores
45:30 Alfonso's American Dream Journey
Connect with Alfonso - https://www.linkedin.com/in/alfonsodelanuez/
Check Out The Digital Experience Company - https://www.amazon.com/Digital-Experience-Company-Winning-Insights/dp/1946633992
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To reach out to Eric, visit FullCycleProduct.com