In this episode of Chaos to Clarity, Eric is joined by Neil Hoyne, Chief Strategist at Google.Neil is an expert at combining data with customer insights to form the ultimate approach for revenue teams.In this episode, Neil provides tactical advice on how you can apply data and metrics correctly in your revenue strategy, and at what stage your company should start investing in data.
In this episode of Chaos to Clarity, Eric is joined by Neil Hoyne, Chief Strategist at Google.
Neil is an expert at combining data with customer insights to form the ultimate approach for revenue teams.
In this episode, Neil provides tactical advice on how you can apply data and metrics correctly in your revenue strategy, and at what stage your company should start investing in data.
Neil emphasises building a data-driven culture from day one, and optimising your approach based on the insights provided by your most profitable customers.
He also goes in depth on the difference between being product/order-centric, and being customer-centric, and the impact that this shift can have on your business.
Check out the full episode to learn new and improved ways on how to approach your overall business strategy!
HIGHLIGHTS:
00:00 Intro
01:01 Neil’s Journey into Data Analytics
02:23 How to Connect Data with the Customer’s Voice
06:55 The Impact of Machine Learning on Large Data Sets
09:04 Making the Right Decisions with your Data
12:30 What’s the Right Time to Invest in Data
17:35 How Neil Approaches LTV:CAC
19:55 The Difference Between Order-Centric and Customer-Centric Approaches
22:24 Prioritising for your Customers Future
22:43 Use Competitive Analysis to Find Your Niche
25:00 Go for Big Changes
26:35 What does “Chief Strategist” Entail?
31:30 Why Large Consultancies Might Not Be The Right Answer
36:19 The Right Way to Approach Transformation
41:28 How to Measure The Success of your Strategic Efforts
Check Out Neil - https://www.linkedin.com/in/neilhoyne/
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To reach out to Eric, visit FullCycleProduct.com