Mikael’s background is in Civil Engineering, where he would spend 8 hours a day making autocad drawings - which he absolutely hated. The decision to become an entrepreneur came from a family accident that showed him how finite and precious life is, so he made the decision to start pursuing his true goals and get out of a routine that wasn’t working for him. Mikael’s entrepreneurial journey started over a decade ago with his first real venture being a Mandarin language school in London - even though he doesn’t speak Mandarin himself. His biggest lesson from building that initial business was that marketing fundamentals don’t change - you need to understand your buyer and why they’re buying, the rest will fall in place.
In this episode, Eric is joined by Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels.
Mikael’s background is in Civil Engineering, where he would spend 8 hours a day making autocad drawings - which he absolutely hated. The decision to become an entrepreneur came from a family accident that showed him how finite and precious life is, so he made the decision to start pursuing his true goals and get out of a routine that wasn’t working for him. Mikael’s entrepreneurial journey started over a decade ago with his first real venture being a Mandarin language school in London - even though he doesn’t speak Mandarin himself. His biggest lesson from building that initial business was that marketing fundamentals don’t change - you need to understand your buyer and why they’re buying, the rest will fall in place.
The inception of Funnelytics came from Mikael’s own pain running his marketing agency. When working with clients, he would use a whiteboard to draw diagrams of the customer's journey and build spreadsheets to demonstrate results and ROI. Strategy is presented through pictures and drawings. Results are presented through numbers and spreadsheets. The A-HA moment for Mikael was realizing that there is a true market need to align these strategic and data points for clients to draw a holistic picture.
There’s a real Catch 22 for small businesses when investing in marketing. There’s not a ton of financial wiggle room for new projects, so demonstrable ROI is a must. Evaluation requires marketing analytics, which you can typically hire for when you already have a multi person marketing team. Scaling to that point requires successful marketing, so often it seems like an impossible task to get this right. Funnelytics understands this, so their offering is tailor-made for the small and medium businesses that need to fill a gap that they can’t afford to hire for.
Check out the full episode to learn more about an entrepreneur's journey from learning about how to build an online business all the way to running a successful SaaS company!
HIGHLIGHTS:
00:13 How Mikael Became an Entrepreneur
06:36 Biggest Lesson Learned From Mikael’s First Business
08:13 Why Mikael Founded Funnelytics
14:37 Who Needs Marketing Analytics Most?
18:43 Funnelytics Growth Pains
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Check out Funnelytics- https://funnelytics.io
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