In this solo episode, which follows the two-part interview with Trisha Price, Chief Product Officer at Pendo.io, Eric talks about the fact that it’s never too early to measure customer success. Too many startups are so laser focused on building products that they end up disregarding customer data, which is the one thing that will accurately show them what to build next.
In this solo episode, which follows the two-part interview with Trisha Price, Chief Product Officer at Pendo.io, Eric talks about the fact that it’s never too early to measure customer success.
Too many startups are so laser focused on building products that they end up disregarding customer data, which is the one thing that will accurately show them what to prioritise and build next.
Product isn’t about building features, it’s about building customer outcomes - which requires a deep understanding of the actual problems your customers face.
When building a new product or feature, you should always start with the question “What does success look like for our customers”, and work backwards from there.
Once you understand the criteria by which your customers derive value from your product, you’ll have a much easier time measuring the right things and attributing them to outcomes, letting you make educated, data-driven decisions in every facet of your product.
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To reach out to Eric, visit FullCycleProduct.com