During those two episodes, Eric and Jan discussed what it takes to truly grow a platform business. Many founders want to go after a broad market and grow their company into an industry staple. As a startup, the likelihood that you’ll succeed increases if you find a narrow market and focus on an underserved niche.
Today’s bonus episode follows the 2 part episode with Jan Arendtsz, Founder & CEO of Celigo - an iPaaS platform that simplifies the integration of business applications and data sources in the enterprise.
During those two episodes, Eric and Jan discussed what it takes to truly grow a platform business. Many founders want to go after a broad market and grow their company into an industry staple. As a startup, the likelihood that you’ll succeed increases if you find a narrow market and focus on an underserved niche.
The way Jan did it was he scaled a consultancy first and foremost to 100+ members which allowed him to learn everything there is to know about his target market and build products based on the desired outcomes of their ideal client profile.
Check out the full episode to learn more on how to create the next big platform!
Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com